What’s on your club’s shirt?

Every sponsor, traced back to who really pays. The more blood behind the money, the higher the blood level.

La Liga: 2 of 20 home shirts carry a sponsor we rate as bad. 1 is soaked.1 soaked · 1 stained · 18 not rated yet

Soaked

4 of 4 · 1 clubA severe sponsor on the front, or two serious ones.

3 of 4 · 1 clubA serious sponsor on the front, or a severe one elsewhere.

Stained3 OF 4

Real MadridEmirates · front of shirtPaid for by the Government of Dubai

18 clubs

We haven’t checked who is behind these sponsors yet.

+18more La Liga clubs, not rated yet

When fans find out, deals end.

ArsenalDropped Visit Rwanda2026

Off the sleeve after eight seasons. Fans had spoken up about it for years.

The Saudi state-owned events company is off the front of the shirt. A drinks brand replaces it.

Bayern MunichStepped back from Visit Rwanda2025

Moved away from the Visit Rwanda branding after criticism, two years after ending Qatar Airways.