Off the sleeve after eight seasons. Fans had spoken up about it for years.
Type a club, a league, a sport or a sponsor. We trace every sponsor back to who really pays, and rate how much blood is on the money.
Try
Just changed
Sponsors come and go every summer. This is what moved, and which way.
Renewed6 Aug 2026
ArsenalStained
Renews Emirates until 2033Reportedly up to $93m a season, from an airline owned by the Government of Dubai.Inside World Football · Aug 2026Got worse15 Jul 2026
Aston VillaSoaked
Visit Rwanda goes on the frontUp to $27m a year from the Government of Rwanda. It replaces a betting sponsor after the ban.SportsPro · Jul 2026Got betterJun 2026
ArsenalStained
Visit Rwanda comes off the sleeveGone after eight seasons of fan protest. Emirates stays on the front, so still stained.SportsPro · Jul 2026Renewed10 Jun 2026
Real MadridStained
Record Emirates renewalUntil 2031, reportedly $115m a year: the biggest shirt deal in Europe.SportsPro · Jun 2026They dropped it
Clubs can change, and these ones did. Say thanks, and ask your own club to be next.
The Saudi state-owned events company is off the front of the shirt. A drinks brand replaces it.
Moved away from the Visit Rwanda branding after criticism, two years after ending Qatar Airways.
Members raised it at meetings and in the stands for years. The deal was not renewed.
Took the logo off the shirt within days, then ended a 15-year deal early.
Ended the deal early and said it shared fans’ concerns.
League by league
Every club gets a slot, worst first. Dashed means nobody has checked it yet.
Premier LeagueEngland · 5 of 20 rated
4 of 20shirts carry a sponsor we rate as badLa LigaSpain · 2 of 20 rated
2 of 20bad so far, 18 clubs still to checkBundesligaGermany · 0 of 18 rated
Not startedBayern Munich dropped Qatar Airways in 2023 and moved away from Visit Rwanda in 2025.Ligue 1France · 0 of 18 rated
PSG
Not startedParis Saint-Germain has Visit Rwanda until 2028.Serie AItaly · 0 of 20 ratedNot startedBe the first to map itMLSUSA and Canada · 0 of 30 rated
Not startedBe the first to map it
How we rate
Not a hunch. The same five steps for every shirt.
Agents do the legwork, people check it, and every claim links to its source. Anyone can see every step on GitHub.
- 1AgentCollectWho is on every shirt this season: front, back and sleeve.Every club, every season
- 2AgentTraceWho owns each sponsor, all the way up to a state or a fund.Company registries, reports
- 3Agent + youFind evidenceHuman-rights reports tied to that owner. Every claim gets a source.UN, NGOs, courts, press
- 4PersonReviewA person checks each claim and source before anything counts.Nothing goes live unchecked
- 5AutomaticPublishThe rating goes live and the change is logged for everyone to see.Full history, public
What the levels mean
- CleanChecked. Nothing found.
- SpottedA lesser link to a state.
- StainedA serious sponsor on the front.
- SoakedA severe sponsor, or two serious ones.
Open data · open pipelines · open agents
Help us check every shirt
All the data, the pipelines and the agents are public on GitHub. Pick the way that suits you. A person reviews every claim before it goes live.
- 1Run our agentsPoint our pipeline at a club nobody has checked yet and open a pull request with what it finds.Read the guide
- 2Bring your own agentAny agent can help if it writes our evidence format: one claim, one source, one file.See the format
- 3Check a club by handNo code needed. Pick a club, note who sponsors it and who owns them, and link your sources.Pick a club